The permanent collection on display at the museum is a true celebration of the craftsmanship and creative vision that have distinguished the Gucci brand since its origins.
Vintage clothes, iconic bags, footwear with unmistakable design, and a myriad of unique accessories are showcased in captivating setups that engage the visitors with exciting videos and interactive holograms.
These multimedia tools also offer a privileged look into the processes and techniques behind the creation of each piece.
The exciting journey through the Gucci universe unfolds through an inspirational itinerary over two floors. On the first floor, we find the bright Guccification room, celebrating the iconic mastery of the double G, inviting us to discover our uniqueness.
We then proceed to the Paraphernalia room, where the Maison’s codes become tools to better understand ourselves and our personal style. Finally, the Cosmorama room immerses us in Gucci’s historic clientele, a testament to the brand’s transformative power.
On the second floor, the De Rerum Natura room connects us with nature, inspiring a broader and more harmonious vision of life. Meanwhile, in the Ephemera room, we relive Gucci’s history as a journey of growth and realization, through objects, videos, and memories that deeply touch us.
The Gucci Garden is an extraordinary place that encourages the exploration of imagination and the embrace of reality. Upon entering this place, we are invited to embrace our creativity, be inspired by the continuous transformations, and discover new perspectives. The Gucci Garden thus becomes an oasis of possibilities, an opportunity to express ourselves and immerse ourselves in an experience that stimulates personal growth and soul fulfillment. Here, imagination can flourish, and reality can be shaped according to our desires, in a cycle of continuous evolution and renewal.
In addition to the permanent collection, the Gucci Museum regularly hosts temporary exhibitions that explore new creative frontiers, often in collaboration with internationally renowned contemporary artists.
These special exhibitions allow visitors to appreciate how the Gucci brand constantly reinvents itself, coupling its heritage with an innovative and experimental vision.
For fashion and design enthusiasts, the Gucci Museum is a must-visit to admire the timeless elegance and distinctive creativity of one of the most iconic and influential brands in the world. Through an exciting journey into the past, present, and future of this legendary Maison, visitors can discover the roots and very essence of the Gucci style.
Besides the exhibitions, the museum includes a boutique with unique items and a restaurant called Gucci Osteria, managed by famous chef Massimo Bottura. These options add an experiential element to the visit, allowing visitors to fully immerse themselves in the Gucci experience.
